Perch & Parrow
Writing work undertaken for furniture and homeware brand Perch & Parrow.
1000 unique product descriptions consisting of short descriptions, long descriptions, meta descriptions and keywords for search engine optimisation.
Examples of this work are visible below as both website screenshots in the below gallery and as and text examples; whilst the reference for this work is located here.
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PERCH AND PARROW DESCRIPTIONS
COPY TEST
BRIX COFFEE TABLE
Description:
<p>A unique and engaging item, the Brix Coffee Table brings an understated yet striking elegance to any room; attracting attention whilst also highlighting the existing arrangement. Evoking elements of both classic and modernist design, crisp gold lines come together from all sides to support a stunning clear glass surface that is at once low-profile and stylish, whilst the lower legs create a strong sense of geometry. A functional and decorative item bound to leave an impression.</p>
Short Description:
Beautifully balanced contemporary style.
Meta-description:
<p>A unique and engaging item, the Brix Coffee Table brings an understated yet striking elegance to any room. With elements of both classic and modernist design, crisp gold lines come together from all sides to support a stunning clear glass surface.</p>
<p><strong>Additional Information:</strong></br>
Dimensions: H:51cm x W:112cm x D:61cm</br>
Materials: Glass, MDF, Metal</br>
Assembly: Fully Assembled</p>
ZIDANE RUG
<p>Minimalist and striking, the Zidane Rug is an item that’s sure to bring any room together. Featuring a stunning monochrome design, strong black lines meet a soft white background, slicing across to form a subtle yet clear-cut diamond pattern.
This bold contrast is complimented by a soft tasselled edging, creating an inviting sense of comfort as the rug eases into the room. A timeless and understated item that will bring some much-needed distinction to virtually any space.</p>
Short Description:
Sharp and stylish monochrome design.
Meta-description:
Minimalist and striking, the Zidane Rug is an item that’s sure to bring any room together with stunning monochrome design - a bold contrast complimented by a soft tasselled edging. A timeless and understated item.
<p><strong>Additional Information:</strong></br>
Dimensions: H:120cm x W:170cm</br>
Pile: 32mm</p>
LUCA LINEN ARMCHAIR
<p>A classic piece bearing distinct mid-century finesse, the Luca Linen Armchair is a refined piece of accent furniture in true to form style. Bold grey upholstered linen cushions sit atop a custom ash wood frame, complete with sturdy armrests and button detailing. Distinctive as this chair may be, it’s also heavy on functionality, with cool linen construction designed to keep you comfortable all year round. A stylish and distinguished item sure to catch anyone’s attention.</p>
Short Description:
Classic mid-century finesse.
Meta Description:
A classic piece with mid-century finesse, the Luca Linen Armchair is a refined piece of accent furniture. Bold grey upholstered linen cushions sit atop a custom ash wood frame, complete with sturdy armrests and button detailing. Stylish and distinguished.
<p><strong>Additional Information:</strong></br>
Dimensions: H:80cm x W:70cm x D:74cm</br>
Materials: Ash, Linen</br>
Seat Height: 45cm</p>
PICKLE BLACK MIRROR
<p>Sleek and simple in form, the Pickle Black Mirror truly displays a reflection of the self. With a stand-out contrast black frame, this mirror is sharp and striking, outlining the viewer within a perfectly composed portrait that displays the very best of what any space has to offer. A timeless and enduring item that is suited for any and every location. Next time you go to check out your reflection, this mirror definitely won’t leave you in a pickle!</p>
Short Description:
Clearly defined modern design.
Meta Description:
Sleek and simple in form, the Pickle Black Mirror truly displays a reflection of the self. With a stand-out contrast black frame, this mirror is sharp and striking, outlining the viewer within a perfectly composed portrait.
<p><strong>Additional Information:</strong></br>
Dimensions: H:51cm x W:112cm x D:61cm</br>
Materials: Glass, MDF, Metal</br>
Hanging: Both - Portrait & Landscape</br>
Fixing Type: Sawtooth</br>
Glass Type: Plain</br>
Style: Leaner</p>
SCAMPER TABLE LAMP
<p>A true statement piece, the Scamper Table Lamp combines sophistication and function to create a lamp that is industrial yet cozy, melding strong shapes with considered use of space to create a studious elegance. Featuring a low-profile matte black finished steel frame and complementary warm yellow wiring incorporated into the design, the lamp also includes a naked bulb style fitting suitable for a variety of lightbulbs - allowing for near endless customisation options, the Scamper Table Lamp is certain to brighten up any room!</p>
Short Description:
Industrial design with a modernist twist.
Meta Description:
The Scamper Table Lamp combines sophistication and function to create a lamp that is industrial yet cozy, with a low-profile black finished steel frame and complementary warm yellow wiring.
<p><strong>Additional Information:</strong></br>
Dimensions: H:22.5cm x W:24cm x D:27cm, 7.4kgs </br>
Materials: Steel</br>
Bulb: No</br>
Cable: 150cm</br>
Bulb Type: 40W E27 GLS</br>
Switch: Inline Switch</br>
Dimmable: Non dimmable</br>
Voltage: 220-240V</br>
Class: Class 1<br/>
IP Rating: 20</br>
Product Lumens: 400</br>
Lumens per Watt: 10</p>